Official Press Release
The Ethereum-based travel distribution channel now teams up with one of the world’s largest airlines, modernizing the booking experience and setting a 21st-century precedent of direct communication between travelers and airlines
Switzerland – December 2021 – Winding Tree, the Ethereum-based decentralized travel marketplace, will collaborate with American Airlines, one of the world’s largest airlines, to equip employees of one of the largest corporate travel buyers in the world with direct access to content from American. As part of the collaboration, this travel buyer will use Winding Tree’s decentralized marketplace platform to book travel arrangements directly with American Airlines.
While COVID-19 hit the travel industry hard, it also created a window of opportunity for corporations looking to take stock, explore improvements to their protocols, and explore new technologies post-pandemic. The pandemic catalyzed companies toward more innovative, cost efficient, and now decentralized approaches to their corporate travel setups.
“We’re proud to be teaming up with American Airlines, one of the largest and most well-respected airlines in the industry,” says Pedro Anderson, COO, and Co-Founder of Winding Tree. “It’s not only a testament to our solution, but American is joining at a critical time, since there is a complete paradigm shift in travel, making sweeping innovative changes possible.”
The relationship allows targeted travelers to receive uniquely tailored and cost-efficient travel options and provides a more modern booking experience. Through the partnership, Winding Tree will provide an improved framework for American’s leisure bookings program with this corporate buyer. The program will be able to negotiate unique, elevated offers directly with American Airlines, and, with the help of NDC technology, such deals will be more tailored to the corporation’s needs.
“We’re always looking for innovative ways to give our customers access to American’s content in the way that’s most convenient for them,” says Neil Geurin, Managing Director, Digital and Distribution of American Airlines. “Winding Tree provides a frictionless approach to achieving this goal, and we look forward to working closely with them.”
The program’s accommodation for peer-to-peer connections will also allow for future participants to access travel information for other industry focus areas such as, for instance, a journey’s sustainable aviation fuel use for environmentally-conscious companies. Alongside a growing list of partners, American Airlines joins Air Canada in leveraging Winding Tree’s decentralized marketplace to deal more directly with buyers.
About Winding Tree
Founded in 2017, Winding Tree is an Ethereum-based decentralized travel marketplace, innovating to make travel cheaper for the end-user and more profitable for suppliers. An open market with open competition means no exorbitant transaction fees and no barriers to entry. Moreover, Winding Tree allows small companies to compete with big players, finally bringing innovation back to the travel industry. For more information, visit https://windingtree.com/
Maksim Izmaylov - CEO
Pedro Renaud Anderson - COO
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