Official Press Release
São Paulo’s most popular football team will feature the logo of Latin America’s largest crypto exchange on the front of its club jerseys and issue a token that will empower fans to engage with the team in new ways
São Paulo, November, 2021 — Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange owned by 2TM Group holding, announces a sponsorship deal with São Paulo’s Sport Club Corinthians Paulista (“Corinthians“) for between September 2021 and December 2022. For 16 months, the club’s men’s football team will feature Mercado Bitcoin’s logo on the front of its jerseys, one of the most coveted ad spaces in Brazilian football. The sponsorship agreement also includes financial education and crypto assets-related activities for the club’s fanbase, which stands at over 30 million people worldwide.
The partnership was announced on the night of September 1st, as the club held a live event honoring its 111th anniversary at the Neo Química Arena, in the east region of São Paulo’s capital city.
“It makes sense for Mercado Bitcoin to partner up with the Corinthians, as we share the same values and vision,” says Reinaldo Rabelo, CEO of Mercado Bitcoin. “As pioneers in our respective activities, we believe in democratizing access and embrace the same spirit of innovation. We’re confident that by venturing into the cryptoverse, football clubs can find new ways to engage with the fans, while also generating more revenues through new business models.”
“Every step into the future the Corinthians take is made possible by partners who understand both the momentum in digital tech and the needs and desires of our fans,” says Duílio Monteiro Alves, President of Corinthians. “By joining forces with Mercado Bitcoin, the largest crypto-asset platform in Latin America, we can be sure that we are at the spearhead of innovation in marketing and fan engagement. This is where our future lies.”
Mercado Bitcoin lists Corinthians’ fan token
As part of the collaboration, Mercado Bitcoin will also list the Corinthians Paulista fan token on its platform. Under the $SCCP ticker, the token will be issued on September 2 by socios.com, the company that has also launched tokens for other major football clubs as well as the National Basketball Association (NBA), MMA, and Formula One teams. Fans around the world will be able to buy the $SCCP to access exclusive promotional events and rewards, take part in surveys, and interact with the club in other ways.
About Mercado Bitcoin:
Mercado Bitcoin is the largest trading platform for cryptocurrencies and digital assets in Latin America. The company, which offers traders solid security and robust liquidity pools, is on the list of top 25 most trusted crypto exchanges in the world, according to a study conducted by the Blockchain Transparency Institute (BTI). With 2.9 million customers and a total transaction volume of over R$40 billion since its foundation in 2013, the company works to democratize finance and grant a wider audience access to alternative investment options.
For more information, visit https://www.mercadobitcoin.com.br/en
The 2TM Group is a Brazilian holding company managing a range of digital asset services and solutions. Mercado Bitcoin, Latin America’s largest cryptocurrency exchange, is the crown jewel in its portfolio. Other companies within the group include Meubank, a multi-asset wallet and account service currently working toward a Central Bank license, Bitrust, a qualified digital custodian, Clearbook, an equity crowdfunding platform, MBDA, an asset tokenizer, Mezapro, which provides services to institutional investors, and the Blockchain Academy, the group’s educational arm.
For more information, visit https://www.2tmgroup.com/
About Sport Club Corinthians Paulista:
Founded by workers from the Bom Retiro neighborhood in São Paulo, on September 1, 1910, Sport Club Corinthians Paulista is a world-famous sports club based in São Paulo. Throughout its long history, it held the FIFA World Cup twice and the Copa Libertadores once. The club won Brazil’s national championship seven times, Copa do Brasil three times, and claimed the first place in the São Paulo Championships 30 times. The club’s worker origins and fervent support for Brazil’s democracy earned it a passionate global fanbase of over 30 million, known as the Fiel, or the Faithful. Its stadium, Neo Química Arena in São Paulo, hosted the opening game of the 2014 World Cup. Football legends such as Rivelino, Sócrates, and Ronaldo Fenômeno have worn the club’s jersey. In addition to men’s football, Corinthians has teams for women’s football and other sports, such as basketball, swimming, and handball.
For more information, visit https://www.corinthians.com.br/
Socios.com is a leading platform in the innovative field of fan tokens, helping leading sports teams tap the crypto ecosystem to build up new ways to engage with their fans. Fan tokens, collectible digital assets developed by Chiliz fintech provider, and the Socios.complatform allow sports organizations to offer their fans rewards and take part in their decision-making through exclusive surveys. Socios.com has already generated $150 million in revenue for sports teams in 2021. The company’s partners include 35 major sports organizations such as UFC®, FC Barcelona, Juventus, AC Milan, Paris Saint-Germain, Valencia CF, Atletico Madrid, Manchester City, Argentina’s national team, and Formula 1 teams Aston Martin Cognizant and Alfa Romeo Racing ORLEN, as well as leading esports organizations: Team Heretics, NAVI, OG, and Alliance.
For more information, visit https://www.socios.com/
Roberto Dagnoni, Executive Chairman & CEO of 2TM Group
Reinaldo Rabelo, CEO Mercado Bitcoin
Mauricio Chamati, Co-Founder
Gustavo Chamati, Co-Founder
+972 (0) 528 393 686