Official Press Release

Aniview updates CTV/OTT capabilities, empowering publishers to manage video-ad monetization

The company’s updated CTV/OTT capabilities extend machine learning-powered yield optimization to work with multiple demand formats

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New York, June, 2021Aniview, a leading provider of holistic end-to-end video monetization and ad-serving solutions for publishers, unveils Prebid Server-support, extending Connected TV (CTV) and Over-the-Top (OTT) services to additional on-demand formats. The update empowers publishers on Aniview’s platform to boost revenue through more efficient streaming capabilities. 

Streaming services are set to overtake cable services in the next few years. As “Netflix and chill” matures from a pop-culture trend into a mainstream norm, the demand for OTT technologies continues to expand. The number of online streaming subscriptions passed one billion in 2020, as global lockdowns confined people to their four walls. Yet the trend toward online streaming is only growing even as vaccines roll out . Now advertisers are looking to get in on the action, prowling for prime digital real estate on the likes of Hulu, Netflix, HBO Go, and Amazon Prime. Aniview’s updated CTV/OTT capabilities help publishers and brands capitalize on the trend. 

Aniview is currently one of the few platforms available on the market today that supports a Prebid Server in conjunction with CTV/OTT capabilities. Having a Prebid Server on top of the other available integrations, generates more demand opportunities for publishers across Multi Screen OTT solutions. Prebid server use is easy and another step towards seamless integrations for Aniview’s OTT/CTV publishers as the integrations themselves are developed and maintained by the SSPs and Aniview facilitates and orchestrates these connections.

Aniview’s platform empowers publishers to manage video-ad monetization on their own, ensuring their advertisers don’t waste money on ineffective campaigns. Its CTV and OTT technology, or “instream video monetization”, enables an end-to-end solution to ingest ads while video content is streaming, known to be “ad-stitching” or Server Side Ad Insertion (SSAI). The platform includes a proprietary and patented video ad-player, mobile apps SDK, seamless header bidding integration, high-performance ad server, marketplace, and SSAI, all in addition to the CTV/OTT dynamic auction.

“Before this update, we needed to help our publishers with RTB and Vast integrations, which may require further efforts for them” says Alon Carmel, CEO of Aniview. “Now, with the addition of Prebid Server, Aniview’s support for OTT/CTV is extended to more demand types and with our machine learning traffic shaping and yield optimization, we see an amazing uplift from all of our early adapters publishers.” 

About

About Aniview

Founded in 2013, Aniview provides a full ecosystem for managing video and video advertisements through its patented technology. Our goal is to change the video advertising landscape and have premium publishers, networks, and advertisers globally use our suite of products and enjoy an end-to-end solution. Our offering includes a reliable platform for video hosting and monetization (made up of an Adserver, Players, SDK and Marketplace) which allows our partners to widen the reach of their services with versatile and customizable marketing tools that suit their business needs. For more info https://www.aniview.com/

Leadership

Alon Carmel - CEO
Roy Cohen - CTO
Efrat Shapiro - CFO

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Media Contact

Rebecca Griffiths

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